Craft-Ease: Art Therapy for Everyone
I am David. I was born and raised in Belgium, Brussels, a very multicultural city where art is prominent. Many famous artists, like René Magritte, were born there. After I graduated from my MBA, I started working in the IT industry but I never really found passion in what I was doing. The lack of purpose led me to study psychology and to switch my career entirely. That's how I realized the rise of a pandemic that is undermined. I'm not talking about a virus but the rise of anxiety.
Despite being technologically connected, we've lost track of our own connection with the real world. With this realization in mind, I stumbled upon paint by numbers and diamond painting kits. And I saw first hand how great those kits are to act as art therapy for people. It is much easier than expecting people to stop thinking and meditate. It's more effective and it gives people a feeling of achievement too. Art truly heals.
Then, talking to many of my artist friends, I realized how difficult it was for them to live from their passion. Most of them need to complement their art work with a side job. Plus nowadays, it is easier than ever to steal artwork online. And all of them are victims of that. In a matter of hours, any art that is popular get stolen online on websites like Aliexpress and Amazon, and there is nothing that can be done. All their hard work and creativity are exploited in a flash. More than upsetting, it slowly destroys their motivation to make art and live.
So with all that in mind, I decided to do something that could tackle both this anxiety pandemic and artists' struggle. I created art kits in collaboration with independent artists, so they get remunerated for their art. And at the same time, it helps people with their anxiety.
Craft-Ease: Who are we?
At Craft-Ease™, we actively promote art therapy in the form of complete craft kits so that everyone can achieve therapeutic and joyful experience through art from the comfort of their home.
We build everything around 3 core values:
1. Art Therapy For You
We are aware of the profound health benefits of art therapy. We create top quality craft kits to make it easy for you to enjoy that. We are so grateful that our customers often share their experience with us. Your satisfaction with our products and services is indeed what drives us.
2. Support Artists
"With Each Order You Place, You Support An Artist While Becoming One".
Our collaboration with artists is meant to create a virtuous cycle allowing you to become an artist and the original artists to feel appreciated and to be able to afford the freedom to create more art. We support artists in multiple ways; check out how we do it here.
3. Unique Products
We dedicate our efforts to deliver quality craft kits to your home so that you have all you need to easily create and enjoy the unique and wall-worthy works of art that spark joy. Check out the world's best paint by numbers kits here.